Day: August 12, 2021

How Industry Giants Develop Innovative Audio Experiences

How Industry Giants Develop Innovative Audio Experiences

This summer, US satellite-radio provider SiriusXM together with Pandora and the Chinese social networking platform TikTok, launched a new channel called TikTok Radio. This is part of their strategic partnership to increase exposure and adoption among the Gen Z audience – an influential group of content consumers. The first of its kind, this creator-hosted radio […]