SUCCESS STORY

From Single Site to Digital Ecosystem for an American Global Business Magazine

Our partnership with the client started five years ago with the transformation of their print magazine into a dynamic digital platform. This collaboration quickly evolved, and today, in close partnership with the client’s digital team, we are driving multiple initiatives to ensure that users receive accurate and timely information across a wide range of topics, including education, health, wellness, cryptocurrency, and conferences.

Client Challenges

The client’s primary challenge was to develop the world’s fastest website within a tight 4-month deadline. Additional challenges included:

  • Transitioning a news portal into a dynamic reviews and recommendations platform, covering diverse categories such as personal finance, business, health, and education.
  • Integrating multiple platforms to streamline editorial workflows and achieve cost efficiencies.
  • Modernizing the Education and Recommends websites while ensuring consistency and alignment with the overall platform.

Solutions Provided

Editors’ Needs: We implemented a system of custom blocks to enable editors to create rich, valuable content. This was achieved by integrating solutions from Laravel into WordPress.

Business Needs: We developed a custom advertising management system to support strategic marketing partnerships, while also ensuring that the site performs optimally on search engines.

User Needs: We designed an easy to read, fast, and accessible website.

Additionally, we developed tools to assist the editorial team in publishing lists of the best schools across various specializations.

Our Contribution

Our partnership has been defined by our commitment to delivering exceptional value through a range of strategic initiatives and high-quality execution.  We played a pivotal role in transforming their digital presence and consistently exceeding the expectations with our innovative approach.

Our team’s contributions have spanned various initiatives that catered to the client’s evolving needs, including the unification of platforms to streamline the editorial workflow, the modernization of the websites while ensuring consistency, and the creation of tools that enhance the user experience, such as custom block systems for rich content creation and bespoke advertising management solutions.

Through close collaboration with the client’s digital team, we have developed and launched numerous microsites, demonstrating our ability to deliver under tight deadlines without compromising on quality.

Our team’s dedication to maintaining clean, reusable code, staying updated with the latest technologies and fostering a strong partnership with the client has been key to our success.

Tools & Technologies Used

Client Benefits

Enhanced User Experience and SEO

Users now enjoy a seamless, easy-to-navigate platform with fast, accessible, and engaging content, while integrated solutions boost the site’s search engine performance.

Increased Efficiency for Editors

Editors benefit from custom block systems that simplify the content creation process, leading to improved workflow.

Cost Reduction

By unifying the platforms, operational costs are reduced, allowing for more efficient resource allocation and budget management.

User-Centric Design

Optimal user journey, from initial interaction to final engagement, focusing on usability and accessibility.

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