In the ever-evolving landscape of media companies, increasing user engagement has become a challenging endeavor. The surge of data privacy concerns, constantly changing algorithms, and the overwhelming flow of information are just a few of the obstacles media professionals face.
At AscentCore, we understand these challenges, and we’ve developed a solution that can revolutionize the way you engage with your audience: Predictive Models.
The Objective:
Our primary objective was to create a versatile framework that could comprehensively study, measure, and enhance customer engagement. This framework had to be adaptable, capable of seamlessly transitioning from manual to semi-automatic engagement optimization. Our goal was to ensure that it could adjust to new business strategies and requirements as they emerged.
Key Principles of User Engagement:
Our framework is grounded in key principles derived from extensive research:
- Focused Attention: Users engage most when they’re fully immersed, akin to the concept of ‘flow.’
- Positive Affect: Engaged users actively participate and exhibit positive emotions.
- Aesthetics: High-quality multimedia content sustains curiosity and attention.
- Endurability: Engaging experiences are memorable and encourage repeat interactions.
- Novelty: Interactive, novel experiences capture users’ curiosity and encourage return visits.
- Richness and Control: Engagement is assessed based on user interactions and the complexity of thoughts, actions, and perceptions.
- Reputation and Trust: Trust is paramount for engagement, with reputation reflecting users’ trust in a resource.
- User Context: Engagement is context-dependent, influenced by user motivations and benefits.
Conclusion:
By choosing AscentCore’s user engagement optimization framework, our client experienced substantial improvements in user engagement and content strategy. Our flexible, data-driven approach allowed them to adapt to changing dynamics while ensuring optimal content delivery. This resulted in increased user satisfaction and improved business outcomes.
If you’re intrigued by our solution and want to explore this use case further, click here to download the full details and learn how AscentCore can empower your business.
