SUCCESS STORY
Digital Transformation and Continuous Improvement for a Leading American Business Magazine
Our client is one of the largest American business magazines, founded in 1929 in New York. The partnership started five years ago with the transformation of their print magazine into a dynamic digital platform.
Initially starting with a team of four, our team has grown to 29 members. Today, we work closely with their digital team to deliver timely and accurate information across a range of topics, including education, health, wellness, cryptocurrency, and conferences. As a key part of their core team, we provide essential support across all development tracks and maintain a strong collaboration with the client’s editorial team.
Client Challenges
Seamlessly transitioning their traditional printed magazine into a global digital platform that resonates with a broader audience.
Striking the perfect balance between cutting-edge technology and an intuitive user experience, maintaining accessibility and value for all readers.
Aligning technical development with the editorial team’s requirements through close collaboration and continuous fine-tuning to ensure high-quality code.
Analyzing user behavior to identify and implement necessary improvements in features and content.
Solutions Provided
We rebuilt both the front-end and back-end of the website using a full CMS architecture, enabling smooth updates and easy content management.
Partnering closely with the client, we successfully launched three new content verticals, expanding the magazine’s reach and catering to a wider, more diverse audience.
Our team worked closely with the PM’s editorial team to develop and implement new features that aligned with their vision, ensuring that the platform remained both user-friendly and technologically advanced.
To further enhance performance, we integrated a Customer Data Platform (CDP), unlocking valuable insights to continually refine features and content strategy.
Our Contribution
AscentCore combined dynamic and static content with next-generation operations to enable the client’s digital platform to deliver optimized content for a better user experience.
The platform now allows editors to enjoy a familiar content editing experience and deliver content using modern aggregation and delivery technologies for almost instant content delivery and out-of-the-box outstanding SEO. The entire ecosystem makes use of multiple data sources and delivery mechanisms in order to ensure a top position in search engines, good media exposure, and the best user experience.
Tools & Technologies Used
Client Benefits
Smooth Experience
Improved navigation, functionality, and accessibility for all visitors.
Global Coordination
Efficiently managed and coordinated development across different time zones, ensuring timely updates and feature releases.
Reliable Support
Provided consistent and reliable support across various development tracks, ensuring smooth operations and quick issue resolution.
Long-Term Stability
As the oldest and core team, ensured stability and continuous improvement of the digital platform.
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